What is web design, what is a logo, what is branding?

The American Marketing Association defines branding as

"a name, term, sign, symbol or design, or a combination..."

Branding objectives:

• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User loyalty

"To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact."

Article titled: What is Branding and How Important is it to Your Marketing Strategy?
Laura Lake, About.com guide