Challenges for graphic designers in print advertising

Creating print ads is quiet a challenging job for designers.

There are a few reasons that cause the making of print ads a little tricky, e.g:

• Say more in Less Space: For starters, a print medium has less space than any other advertising medium. You need to communicate efficiently and effectively.

• Lack of Emotions: Print ads lack the emotions that TV ads carry. You need to manipulate the words and pictures to create an attractive copy.

• No Sound or Visual effects: In creating a print ad there are no visual aids or sound effects, you use an immovable media to create a moving ad.

Interested in seeing a few of my "word play" designs? http://designchefstudios.com/

MUCH MORE cool ads and rest of article here...http://www.graphicdesignblog.org/cool-typography-print-ads/