GREENer design solutions

Email Campaigns, Not Postcard Campaigns

One of the best ways to help the environment overall, is to create less trash. Direct mail campaigns may be effective, but they’re also costly. Furthermore, having a 7% response rate, on average, is considered “doing well.” That means 93% of the postcards or direct mail pieces create little or no response at all.

If You Have To Print, Print This Way
Print the quantity the client will really need; not a ton of extras. Talk to your printer about paper options that are created from post-consumer content; options that also won’t hinder your design or the project objective. Find out if your printer can use soy or vegetable-based inks.

Better Banners
If your producing designs for a trade show, the most typical signage pieces are banners. There are some printers out there that specialize in printing with environmentally-friendly inks and on eco-friendly, durable banner materials as well. Greenbanners.com is a nice example.

Put Catalogs Online
E-commerce websites can be pricey and time-consuming to initialize, but once they’re up and the products are listed, it will take less time to manage and advertise them, than it would to redesign and print them however often.

E-Coupons, Not Paper Coupons
Regular coupons create work for the customer (cutting) and of course trash. Feature coupons on the client’s website or in an email campaign with a promotional code.

Make the Commitment
If you’re really finding that green design is a new passion for you, there are several organizations you can join to mingle with your Green Designer counterparts.